What is business continuity planning?

• A. Plan to reduce expenses.
• B. Planning to keep critical operations running during and after disruptive events.
• C. Plan to implement new marketing.
• D. Plan to hire new staff.

Answer: (B)

Business continuity planning is about making sure essential operations keep running during and after disruptive events. It starts by identifying which functions are critical to the business and how long you can operate without them (your recovery time and data loss tolerances). Then it maps out practical steps to protect, recover, and sustain those functions, covering people, processes, technology, and communications. That includes backup systems, alternate work arrangements, data restoration, and clearly assigned roles so downtime is minimized and customers aren’t left without service. This focus on resilience and rapid recovery distinguishes it from efforts aimed at cutting costs, launching new marketing initiatives, or hiring new staff.